1.25 million people in Switzerland use LinkedIn every month, making the platform highly relevant for corporate communications. Faces that convey messages authentically are becoming increasingly important in this context. In our hands-on workshop, we show you how to motivate employees to participate in corporate influencer initiatives. We also show you which formats and platforms are particularly promising.

Workshop objectives

• You will understand the advantages that corporate influencers offer organizations.
• You will understand the key considerations when designing an influencer initiative.
• You will know which platforms are relevant for your initiative, depending on your communication goals.
• You will learn practical tips on how to get colleagues to participate actively in an initiative.
• You will lay the foundation for developing a sustainable strategy.

Contents and program

• Corporate influencers: fundamentals and context
• Overview of relevant platforms and their alignment with communication goals
• Practical tips for successful content on LinkedIn
• Practical exercises and hands-on input for your own corporate influencer strategy

Moderation

Claire Jenik: Communications consultant, systemic business coach with a strong background in leadership, team development and workshop design.

Oliver Lutz: CEO, with many years of experience in the design and implementation of digital communication and marketing strategies.

We take your wishes into account when designing the workshop. Contact us by e-mail for a non-binding quote.