Artificial intelligence is fundamentally changing communication. Content can be created and images generated in seconds. This has a direct impact on corporate communication, both internally and externally. In our half-day workshop, we clarify the most important questions surrounding the use of generative AI, tailored to your organization. We also provide practical tips for successful implementation.

Workshop objectives

• You will receive practical tips and use cases on where and how you can use AI in internal and external communication.
• Your team will have a shared understanding of how AI can be used.
• You will understand how AI has developed over the last few decades.
• You will understand which legal issues need to be clarified and what AI means in terms of governance and compliance.
• You will understand the impact ChatGPT and similar tools have on the discoverability of your content (SEO and AIO).

Contents and program

• Fundamentals of artificial intelligence
• Practical exercises on the use of relevant AI tools in your specific business context
• Identifying and outlining use cases relevant to your company
• Discussion of ethical and legal issues surrounding the use of AI
• Opportunities and limitations in the use of generative AI for internal and external communication

We design the workshop to your individual requirements.

Facilitator

Oliver Lutz, CEO, with many years of experience in the design and implementation of digital communication and marketing strategies for SMEs, corporations, and agencies.

Send us an email for a non-binding quote.