A communication concept defines the communication strategy and sets out how it is to be implemented. We cover the following in depth:

• Situation analysis
• Goals
• Target groups
• Positioning, messages, themes and keywords
• Strategy
• Implementation measures
• Implementation roadmap
• Organisation
• Performance assessment
• Next steps

What we do

• Conduct research and situation analysis
• Define action areas
• Define a strategy
• Work out measures to achieve your goals
• Provide guidelines for future communication

How you benefit

• Time: enhanced efficiency of your communications
• Visibility: your measures reach the intended target groups
• Stories, ideas and topics that attract readers, arouse interest and generate leads
• Insights into external perspectives
• A concise appraisal of the current situation and action areas
• A strategic basis for all your future communication activities
• An action plan for implementation
• A roadmap with recommended ways forward